IDA YUBAEDAH; RIDWAN, A. . HUBUNGAN ANTARA PURPOSE-DRIVEN MARKETING DAN BRAND EXPRESSIVENESS DENGAN BRAND ADVOCACY PELANGGAN PT TIRTA FRESINDO JAYA (PRODUK LE MINERAL). joce-ip, [S. l.], v. 20, n. 1, p. 67–78, 2026. DOI: 10.58217/joceip.v20i1.167. Disponível em: https://jurnalip.unipem.ac.id/index.php/joce-ip/article/view/167. Acesso em: 14 feb. 2026.