Ida Yubaedah, Ridwan A. HUBUNGAN ANTARA PURPOSE-DRIVEN MARKETING DAN BRAND EXPRESSIVENESS DENGAN BRAND ADVOCACY PELANGGAN PT TIRTA FRESINDO JAYA (PRODUK LE MINERAL). JOCEIP [Internet]. 2026 Jan. 19 [cited 2026 Feb. 14];20(1):67-78. Available from: https://jurnalip.unipem.ac.id/index.php/joce-ip/article/view/167